The meeting headed SMART (Specific - Measurable - Agreed upon - Realistic - Time-related) was concerned with data and the use of it in all forms. It was well attended by participants from 11 publishers. The introduction by Jiri Fraus was followed by a keynote on Recent challenges of educational systems and changes in learning by Jana Strakova and Hannah Friedlaenderova. David Soucek talked about Evaluation as a way of data collection, use of data in marketing and content development and Claes Sonderriis gave an overview about Getting data about reading behaviour from e-books. Most presentations can be downloaded on the website in the members' section.

In a very interesting talk Hans Osinga, legal counsel and data protection officer (DPO) for Dutch publisher Noordhoff Uitgevers, specified what can and cannot be done when using data provided by the users of learning platforms. His hand-out is also available and is useful reverence material when in doubt of what is allowed and what is not. After that, Rafal Romenko presented the Learnetics solution. This was followed by a lively panel discussion with representatives from Fraus, Otava and Learnetics. As is so often the case, a lot of questions were asked but the discussion brought up more questions than answers. However, it became very clear that data and the use of it both for learning more about the customer and for improving the content of our materials is a key issue for coming years.

After a very nice city tour and an evening spent eating well, socializing and discussing more issues, day two was spent visiting different classes in a school in Prague. It was interesting to compare this to the school visit we had in Tel Aviv in March (see previous newsletter). In the afternoon, many participants took the opportunity to visit the Prague Book fair.

Please download presentations and information here.