Network meeting in Dublin in September
The third network meeting in 2017 took place in Dublin on September on 14th and 15th. The meeting hosted by CJ Fallon) was attended by 13 publishers (+ guest publisher Clio). The topic was "social media" and was for some of its attendants the highlight of the year. Stephen Walsh from Anders Pink gave a most comprehensive overview about
Content Marketing, Curation, Social Selling: What do they mean for Education?
with a lot of case studies. Stephen has an impressive background of building start-ups in education and his presentation is full of useful ideas for reaching out to all target groups (teachers, parents, students) - well worth looking at again. Anybody interested in working with Anders Pink can contact him
The participants were also able to present and discuss their own campaigns. There are some documents on the website where participants explained there goals and also described some of their campaigns. Especially interesting was a presentation by Mihaela Marinova from Prosveta. Mihaela described how some statement from the management team was presented out of context by the press and went viral with a virtual "shit storm". It was interesting to see how that had been dealt with by the publisher and what other possibilities were suggested by Stephen and the participants.
Anders Hyldig from Clio, Denmark, gave a presentation on
Digital paradigm shift in the educational system in Denmark
but this was mainly a presentation about the Clio business model. Quite a few participants commented on this. It has to be said that both Brian as the host and Helga as the co-organizer, had briefed Clio extensively but obviously to little avail. We are trying to work out how this can be avoided in the future.
The visits to both Facebook and Google on the Friday proved to be eye-openers regarding the power and reach of social media as well as the way Google will influence education Facebook presented very useful tools to show the publishers how they can target specific groups without compromising their data. They were quite convincing in showing how data protection works with Facebook. Obviously, they are trying extremely hard to get rid of their "bad" image. Google showed how they are going into classrooms directly, offering infrastructure as well as hardware and what opportunities there are for publishers to distribute their content via Google chrome books. There's a detailed link-list also available from the website with contact addresses.
Please download presentations and information