2018 09 05-06 Ljubljana EEPG Open Conference
2018-09-05
Keynote by Katie Roden:What Makes Content Marketing Different?
How to give your marketing meaning and relevance by:
- Focusing on your customer, not your product
- Finding the sweet spot between customer needs and your business goals
- Using content to educate, entertain and engage
- Thinking creatively and generously
- Creating content for specific platforms and devices
