2018 09 05-06 Ljubljana EEPG Open Conference

2018-09-05
Keynote by Katie Roden:
What Makes Content Marketing Different?

How to give your marketing meaning and relevance by:
  • Focusing on your customer, not your product
  • Finding the sweet spot between customer needs and your business goals
  • Using content to educate, entertain and engage
  • Thinking creatively and generously
  • Creating content for specific platforms and devices